How to Track Brand Mentions Across ChatGPT, Perplexity, Gemini, and Google AI Overviews
TL;DR AI brand mention tracking helps you see where your brand appears, how it is described, and which sources influence AI-generated answers. Build a fixed prompt set around category, comparison, alternative, and problem-aware queries your buyers actually ask. Track mentions, recommendations, citations, competitors, sentiment, and accuracy across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Use…
Why Your Old Blog Posts May Be Invisible to AI (And How to Fix Them)
TL;DR Your biggest AI-visibility win is probably an old post, not a new one. AI tools retrieve single sections, not whole articles, so structure decides what gets surfaced. Rarely a rewrite, usually a restructure: answer early, sharpen headings, split sections, add FAQs. Start with the posts that already rank and earn traffic. You don’t always…
How New Restaurants Can Start Showing Up in ChatGPT and AI Search
Restaurant discovery is changing. A few years ago, most people searched for restaurants on Google or food delivery apps. Today, more people are asking AI tools like ChatGPT questions such as “Best pizza spots in NYC,” “Best halal food in Manhattan,” “Best late-night burgers near me,” or “Affordable ramen in Brooklyn.” Whatever names appear in…
━ OptimizeCamp Interview What’s Actually Working in AI Search Right Now Malte Landwehr quit a six-figure VP SEO role to bet everything on AI search. We asked him what he’s learned from watching thousands of brands fight for visibility inside ChatGPT, Gemini, and Perplexity. Guest Malte Landwehr Role CPO & CMO, Peec AI Topic GEO, AI…
How to Write LLM-Friendly Meta Descriptions for AI Search
Meta descriptions have been in a confusing place for a while. They were always considered a best practice because they help improve click-through rates and make your content look better on search results and social media. But their importance started to fade. Google rewrites meta descriptions most of the time, and studies from Ahrefs show…
SEO Vs GEO Vs AEO: What’s The Difference?
They’re not competing disciplines. They’re three layers of the same visibility stack – and ignoring any one costs you traffic. 58% of Google searches now end without a click. That number was 26% five years ago. The culprit is AI – Google’s AI Overviews, ChatGPT Search, Perplexity, and a growing fleet of generative engines that…
How to Write a Blog Post with ChatGPT Agent Mode (Complete Guide)
Until recently, writing a blog post with AI meant generating paragraphs from prompts and manually doing the rest of the work. OpenAI introduced ChatGPT Agent Mode in 2025 as a feature designed to help research topics, organize information, and generate deliverables with varying levels of user supervision. Instead of acting like a simple chatbot, the…
How to Optimize Content for Google AI Overviews
Something shifted in Google. Quietly at first. Then all at once. AI Overviews now sit above every organic result. They answer the question before a single click happens. For some queries, 26% of users read the AI answer and leave. They never scroll down. They never visit your site. The old playbook was simple. Rank…
How to Run a GEO Content Audit: 5-Dimension Framework [2026]
Here’s an uncomfortable truth. 89% of websites are unprepared for AI search. Not “could be better.” Unprepared. Their content is invisible to ChatGPT, Perplexity, and Google AI Overviews. You probably already do SEO audits. You check rankings. You fix broken links. You optimize meta tags. That’s table stakes now. A GEO audit asks a different…
What is Generative Engine Optimization (GEO)? – A Complete Guide
Something broke in search. Quietly. Around late 2024, people stopped clicking blue links. They started asking AI for answers instead. ChatGPT. Perplexity. Google AI Overviews. Claude. These aren’t search engines. They’re answer engines. They don’t rank your page. They read it, decide if it’s trustworthy, and either cite you – or ignore you entirely. Generative…
