━ OptimizeCamp Interview What’s Actually Working in AI Search Right Now Malte Landwehr quit a six-figure VP SEO role to bet everything on AI search. We asked him what he’s learned from watching thousands of brands fight for visibility inside ChatGPT, Gemini, and Perplexity. Guest Malte Landwehr Role CPO & CMO, Peec AI Topic GEO, AI
How to Write LLM-Friendly Meta Descriptions for AI Search
Meta descriptions have been in a confusing place for a while. They were always considered a best practice because they help improve click-through rates and make your content look better on search results and social media. But their importance started to fade. Google rewrites meta descriptions most of the time, and studies from Ahrefs show
SEO Vs GEO Vs AEO: What’s The Difference?
They’re not competing disciplines. They’re three layers of the same visibility stack – and ignoring any one costs you traffic. 58% of Google searches now end without a click. That number was 26% five years ago. The culprit is AI – Google’s AI Overviews, ChatGPT Search, Perplexity, and a growing fleet of generative engines that
How to Write a Blog Post with ChatGPT Agent Mode (Complete Guide)
Until recently, writing a blog post with AI meant generating paragraphs from prompts and manually doing the rest of the work. OpenAI introduced ChatGPT Agent Mode in 2025 as a feature designed to help research topics, organize information, and generate deliverables with varying levels of user supervision. Instead of acting like a simple chatbot, the
How to Optimize Content for Google AI Overviews
Something shifted in Google. Quietly at first. Then all at once. AI Overviews now sit above every organic result. They answer the question before a single click happens. For some queries, 26% of users read the AI answer and leave. They never scroll down. They never visit your site. The old playbook was simple. Rank
How to Run a GEO Content Audit: 5-Dimension Framework [2026]
Here’s an uncomfortable truth. 89% of websites are unprepared for AI search. Not “could be better.” Unprepared. Their content is invisible to ChatGPT, Perplexity, and Google AI Overviews. You probably already do SEO audits. You check rankings. You fix broken links. You optimize meta tags. That’s table stakes now. A GEO audit asks a different
What is Generative Engine Optimization (GEO)? – A Complete Guide
Something broke in search. Quietly. Around late 2024, people stopped clicking blue links. They started asking AI for answers instead. ChatGPT. Perplexity. Google AI Overviews. Claude. These aren’t search engines. They’re answer engines. They don’t rank your page. They read it, decide if it’s trustworthy, and either cite you – or ignore you entirely. Generative
How LLMs Discover Brands and Improve AI Discoverability
You just launched a new brand. Your website is live. Your product is ready. Maybe you even published your first few blog posts. Then someone asks ChatGPT about your brand. And nothing appears. Even if it shows some information, it may not be accurate. This situation is becoming common for many founders today. As more
How To Optimize Content For AI Search: The Complete Guide
Google used to decide who wins. Now AI does — and it plays by different rules. For two decades, content optimization meant one thing: rank higher on Google. Keywords, backlinks, meta tags, page speed. The playbook was clear, the tools were mature, and the results were measurable. Then AI search happened. ChatGPT, Perplexity, Google AI
Introducing OptimizeCamp: The AI-Citation Readiness Auditor Your Content Needs
The rules of content visibility have changed. For over two decades, content creators optimized for one thing: search engine rankings. Keywords, backlinks, domain authority – the playbook was well-understood. But a seismic shift is underway. AI systems like ChatGPT, Perplexity, Google AI Overviews, and Claude are now the primary way millions of people find and
